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Why Marketers Should Act Like 3-Year Olds

WebMarketCentral

For example, your online lead generation goes up this month (or down). If you've just launched a campaign for a new product and increased your search advertising budget, then one would expect leads to go up. Or, most likely, something you did that was totally unrelated to SEM that nevertheless had an effect?

SEM 20
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Seven Common AdWords Mistakes to Avoid

Webbiquity

Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. SEM can be a productive channel for selling virtually anything more expensive than a candy bar and less costly than a commercial jet.

Adwords 100
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

According to MarketingSherpa, 49 percent of Twitter users said they made an online purchase because of an email, compared to 33 percent of all email users. And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options.