Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Privacy Policies must also inform consumers of not just their rights, but how to exercise them.

Privacy 77

Privacy Privacy Policies Advertising Agencies Paid Search Agency 77

Choozle

JUNE 13, 2022

It’s important to note that ‘personal’ includes any unique identifiers, such as cookie IDs, mobile device IDs, and even some IP addresses. Further guidelines for the use of this ‘signal’ and other amendments to the CCPA have recently been drafted by the CPPA and can be found here.

Privacy 75

Privacy Privacy Policies Opt-out Advertising Agencies 75

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. When systems include SMS or mobile notification options, this allows businesses to extend communications to those channels.

Marketing Automation Services 136

Marketing Automation Services Enterprise Management Work Management Marketing Management 136