What are DMPs? And why you need to combine DMPs with DSPs
Bannerflow
SEPTEMBER 14, 2018
In a post-GDPR world, they allow marketers to create a profile they wish to target. Better yet, if marketers use a customer relationship management system (CRM) – which tracks a brand’s registered customers – with a DMP, they can target both registered and unregistered customers. One more thing: think independently. Conclusion.
63 
Let's personalize your content