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10 New Year’s Resolutions to Improve Customer Experience

Kapost

We will enrich our CRM data and customer data comprehensively. If you sell to SMB the match rate is expected to be lower (<40%). Three of the most important database metrics are whitespace/field-completeness (covered above), duplication rate (how many emails/websites in your CRM are duplicate), and finally lead-to-account matching.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. CRM: Customer Relationship Management. At the simplest level, CRM software lets you keep track of all the contact information for these customers. UI: User Interface.