10 New Year’s Resolutions to Improve Customer Experience
Kapost
JANUARY 6, 2017
We will enrich our CRM data and customer data comprehensively. If you sell to SMB the match rate is expected to be lower (<40%). Three of the most important database metrics are whitespace/field-completeness (covered above), duplication rate (how many emails/websites in your CRM are duplicate), and finally lead-to-account matching.
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