Business Brainz

JULY 11, 2021

The essence of every ABM program is the ROI it yields. The ROI is generated only if the content is better resonated with the audience. According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Martech

JANUARY 13, 2022

More advanced data deduplication and data cleansing can be enabled through integrations with a number of LaunchPoint partners, including RingLead, ReachForce, StrikeIron, and CRMFusion. Real-time data capture and bi-directional data integration sync with CRM. Tasks can also be managed from within CRM systems.

Marketo 121

Marketo Marketing Automation Services Enterprise Management Marketing Management 121

Valasys

JUNE 10, 2020

Adopting the path of B2B sales and marketing alignment helps marketers convert more of their marketing-generated leads into customers, and accomplish higher ROI, sales productivity, and top-line growth as compared to the brands where the sales and marketing teams operate in silos.

B2B Sales 64

B2B Sales B2B Marketing Work Management B2B 64

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40