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5 leading providers of enterprise marketing automation solutions

ClickZ

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

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When Measuring the Value of CRM, Focus on the Money

Martech Advisor

Customer relationship management (CRM) systems frequently sit at the center of an organization's marketing tech stack for one simple reason: customer experience. CRM technology can optimize marketing strategies, improve customer relations, and help manage the sales cycle. Also Read: How an SMB Can Make the Most of a CRM.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You are indeed the perfect case study. You are indeed the perfect case study. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

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Marketing Automation Tactics for Small Businesses

Sharpspring

Effective use of a digital customer relationship management ( CRM ) tool should let you directly implement lead scoring based on user actions on multiple platforms. Email drips are extremely effective to help acquire new customers and nurture loyalty among existing customers. By combining these values, you get your lead “score.”

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. CRM: Customer Relationship Management. At the simplest level, CRM software lets you keep track of all the contact information for these customers. SMB: Small-to-Medium Business.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. A new Pew Research study shows only 8% of U.S. Don’t get me wrong. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 27) Customer Relationship Management (CRM). 81) Small-to-Medium Business (SMB). Learn more here.).