The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . What best practices should we put in place?

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

The Point

APRIL 23, 2020

Like surveys, podcasts are ideal fodder for social media (especially LinkedIn), lead nurturing , and demand gen. Are your landing pages and forms compliant with data privacy laws like GDPR? Use this time to solicit their input on where marketing can best help source new leads, drive engagement, or close new deals.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Hubspot

OCTOBER 5, 2020

While it is more convenient for your lead nurturing to establish a login, this is a significant barrier to purchase and will deter a good chunk of potential first-time customers. You can also use this information to track shoppers’ interactions using an integrated CRM like HubSpot for WooCommerce. Make it mobile-friendly.

eCommerce 99

eCommerce Barriers Burn Rate Privacy Policies 99