Content4Demand

SEPTEMBER 24, 2021

Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies? There are multiple types of intent, but for purposes of this conversation I’ll describe account-level intent and person-level intent and provide the use cases for account-based intent.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Valasys

MARCH 12, 2019

According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 ! As advertising technology is a key customer acquisition technique, most marketers will use a combination of display ads, Search Engine Marketing (SEM), retargeting, and ad tracking.

Marketing Attribution 49

Marketing Attribution Marketing Automation Services Paid Search Agency Advertising Agencies 49

KEO Marketing

SEPTEMBER 1, 2017

It simplifies processes involving email marketing, CRM, lead nurturing, lead scoring, and contact management. increase in sales productivity and a 12.2% According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Boost brand awareness.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48

chiefmartech

MARCH 14, 2017

You’ll also have the opportunity to mingle with over 100 marketing technology vendors and servivce providers — of course, over complimentary beer, wine, and other beverages. (I’m He’ll describe how Groupon created a bid modifier based on data from non-SEM sources (e.g.,

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47