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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. It’s a fantastic question. Every week?

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Making Big Data Actionable for Paid Search Optimization

QuanticMind

The point here is that when your organization uses PPC as a primary channel to generate revenue, you are (or should be) collecting a very, very large–and very powerful–dataset. PPC bidding software automates and optimizes your SEM program through a few steps, starting by integrating all of that big data: online and offline data sources.