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Pioneering the Use of AI for B2B Sales & Marketing

Zoominfo

As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. Manual labor can’t possibly handle it all. DaaS serves revenue operations and IT teams focused on data acquisition, management, and orchestration.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Train and motivate them well. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively? Test a few vendors to find the one that works best with your data.

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14 Quick Tips for Kick-Ass Lead Management

Hubspot

Marketing wants sales to call all of the leads they're delivering. If you're not doing all of these things, start incorporating them into your lead management processes for greater success. Have a SMarketing agreement on who these people are, and mark them as such in your database so you don't waste calories on these folks.

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What is Revenue Operations and How Does it Fit in Modern Business?

Zoominfo

. “Revenue operations is not any one tool, necessarily. It’s the systemic view of it all together, to identify, process, and then activate.” Successful RevOps managers deliver tight coordination of the right people with the right technologies and the right data — all working together in a seamless revenue stream.

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Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). 63pp MQL quality. 70% 4Q21 MQLs YoY.