CRM De-duplication Lead Scoring Training Blog 
SmartBug Media
APRIL 17, 2020
For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Once your team is trained, your quick wins are in the bag, and you’ve had a chance to take a breath, it’s time to start building your road map. Sales Insights helps your sales team see Marketo data without leaving your CRM.
Televerde
FEBRUARY 20, 2020
Roles and responsibilities must be clearly defined and there must be agreement on exactly what constitutes a qualified lead, so work with sales to establish agreed-upon lead scoring thresholds. A successful data strategy consists of de-duplication, cleansing, and appending. Get your data quality down-pat.
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Pam Didner
SEPTEMBER 16, 2020
Sometimes, there is low-hanging fruit, such as revising select marketing content for sales’ needs or sharing a messaging framework or even helping with onboarding training. Identify the areas where marketing can add value. Make sure existing customers’ clicks on email campaigns and content are incorporated into CRM.
Televerde
SEPTEMBER 11, 2019
Roles and responsibilities must be clearly defined and there must be agreement on exactly what constitutes a qualified lead, so work with sales to establish agreed-upon lead scoring thresholds. A successful data strategy consists of de-duplication, cleansing, and appending. Get your data quality down-pat.
ANNUITAS
SEPTEMBER 7, 2010
Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process. These technologies included a marketing automation platform and a CRM system. The issue of failing to get the maximum value from a technology investment is nothing new.
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