Contently

JUNE 13, 2019

For years, the tech company quietly made deals to seed images of iPhones and Macbooks in popular television, but Fox has been running a message at the end of TV episodes featuring Apple products that cites “promotional consideration sponsored by Apple.” As long as the content is entertaining, the source isn’t as important.

Content Marketing 166

Content Marketing Content Paid Search Agency Merchandising 166

ConvertKit

MAY 17, 2021

Next to that, just above her writing desk, there’s a beautiful drawing by Jennifer’s friend and fellow pop culture author Erin Carlson , featuring four pioneering women in television: the subjects of Jennifer’s next book, launching in just a few weeks from our interview. She knew in her gut she was going to be a storyteller too.

Television marketing 105

Television marketing Press Storytelling Merchandising 105

ClearVoice

APRIL 9, 2020

Fans of the online retailer share inspiration, advice and ideas with like-minded shoppers on their personal blogs and are paid by Wayfair (or offered free products) for mentioning and linking to their merchandise. You’ve seen television stations broadcast coverage in real-time for years, now brands can do it too. Case studies.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119