Remove CPO Remove Privacy Remove Validation Remove Vendor

Cut Through the Confusion and Successfully Move Buying Groups Through Your Account-Based Marketing Programs

TrueInfluence

The Chief Privacy Officer, who is concerned about access, encryption and other critical data security issues. If you aren’t engaged from the outset with the Influencers who are doing the research to validate your solution, the odds are going to be stacked against you when it comes time for the account to set its final vendor list. You’re also likely to have to connect with the CPO on these issues later.) By Kay Kienast, Chief Marketing Officer, True Influence.

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