How to Create Content Intelligence That Drives Engagement & ROI
PathFactory
JUNE 24, 2021
B2B marketers have a major content ROI problem. Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence. Almost everything we create is diametrically opposed with the way buyers actually behave.
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