The ROI of Events: What You Should be Measuring
Adobe Experience Cloud Blog
JANUARY 8, 2013
by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? In event ROI measurement, there are many intricacies to take into consideration, such as: Is the agenda right? Is this the most fitting speaker?
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