Liveintent

JUNE 15, 2021

Healthcare marketers, in particular, have a big opportunity to diversify their marketing mix to educate customers about new telehealth services and prove their value during tough financial times. Here’s how email can help healthcare marketers stay flexible throughout 2021 and beyond. ROAS is going to go down.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Webbiquity

APRIL 14, 2014

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

AUGUST 18, 2012

eMarketer ). 70% of marketers plan to increase the number of different social platforms they use in 2012. 52% of b2b marketers use video as part of their content marketing mix. Online CPM rates have little correlation with actual advertiser value delivered. Top executives need to be involved in social media.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100