Premium Brand Sells for Media Companies on RebelMouse
FEBRUARY 28, 2019
Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. How to Price It Media companies normally combine a mix of creative services fees and/or a high CPM for the impressions associated with views. Finding your own CPM is of course a relationship and sales process, but getting at least a $5 CPM is on the low end of the industry norm for this type of creative work.