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Making Sense of Marketing Acronyms: Part 1

Bluetext

CPL (Cost Per Lead) The cost of finding your next potentially viable lead. ROAS (Return on Advertising Spend) Your ROAS can be described like this. If you made $2, but spent 1, you have a ROAS of 2x. OOH (Out of Home) Advertising that’s displayed in public spaces like billboards and transit ads.

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Best B2B Marketing Agencies: Top 10 Choices for 2023

Single Grain

Single Grain digital marketers always perform regular research and testing to constantly increase your ROAS (Return on Marketing Investment). They helped Amazon Agency drop the CPL from $141 to $15 , creating 68 new leads and three website conversions by retargeting the audience and creating unique content.