Making Sense of Marketing Acronyms: Part 1
Bluetext
MAY 8, 2023
CPL (Cost Per Lead) The cost of finding your next potentially viable lead. ROAS (Return on Advertising Spend) Your ROAS can be described like this. If you made $2, but spent 1, you have a ROAS of 2x. OOH (Out of Home) Advertising that’s displayed in public spaces like billboards and transit ads.
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