How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)
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SEPTEMBER 22, 2021
That said, Facebook ads can, in fact, be a waste of money if you fall prey to these mistakes B2B marketers often make: Using bad targeting Optimizing your ads against the wrong metrics. Optimizing your ads against the wrong metrics. The problem is that Facebook doesn’t allow you to optimize your ad performance against these metrics.
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