CPL, Eloqua, Intent Data and Vendors

Metadata.io Closes Record Year As Market for Autonomous Demand Generation Surges

Metadata

FEBRUARY 24, 2021

The company offered functionality for customers including support for native LinkedIn targeting facets, custom fields for Sponsored Content and Lead Gen Forms, and the ability to launch video ads on LinkedIn that can dramatically increase conversion rates and lower CPL. With this integration, G2 and Metadata.io In 2020, Metadata raised $6.5m

Demand Generation

Demand Generation Marketing Analytics Tools Demand Paid Search Agency

86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer

Peer-to-peer Work Management Marketing Management Cost Per Click

B2B Marketing Zone

Metadata.io Closes Record Year As Market for Autonomous Demand Generation Surges

86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

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