Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.

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Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

JANUARY 4, 2011

Marketing to Latinos Instant Insights Conference Call Media Media Planning Media Buying Behavioral Marketing Marketing Automation Networks & Exchanges Ad Ops Mobile App Economy Mobile Marketing Search SEM SEO Paid Search SMB Search Marketing 101 Social Social Media Community Management Social Commerce More Categories Conferences & Expos Online (..)

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Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

WebMarketCentral

OCTOBER 8, 2008

Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. Since Google is the dominant search engine , it's AdWords search program is the place to start.

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Paid Content Planning Marketing Budget Creation Cost Per Thousand 20