What’s CPA, or cost-per-acquisition?Â
Choozle
AUGUST 20, 2019
CPC, CPA, CPM–is your head spinning with all these advertising acronyms? But read our ones on CPC, or cost-per-click , and CPM, a.k.a. In this case, the acquisition or conversion could be a lead capture, demo signup, or another indicator of a likely customer. CPM is a little more complicated.
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