CPC, CPL and Press - B2B Marketing Zone

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

FEBRUARY 26, 2024

Ad click describes the action a user takes when they interact with an ad by either clicking on it with their mouse, tapping it on a touchscreen, or pressing enter on their keyboard. CPC advertising, or cost per click , charges advertisers for each time a user clicks on a placed ad. What is an Ad Click? What is an Ad Exchange?

Paid Content

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand

The Big List of Content Marketing Acronyms

Brandpoint

JUNE 24, 2021

CPC: Cost-per-Click. CPC is one of a few advertising options when creating new campaigns on most platforms. CPL: Cost-per-Lead. Calculate how much it costs to secure a new lead by using a simple formula: marketing spend / total new leads = cost-per-lead (CPL). The higher the CVR, the lower the cost-per-lead (CPL).

Paid Content

Paid Content Lead Ranking Top of Funnel CMS Development

B2B Marketing Zone

Digital Advertising Terms and Jargon Every Marketer Should Know

The Big List of Content Marketing Acronyms

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