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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

DECEMBER 18, 2018

Click-Through Rate (CTR) – the % of users who were delivered an ad, and then clicked on that ad. Cost Per Action (CPA) – CPA can be referenced in a few different ways. DoubleClick – a Google marketing platform that combines advertising and analytics. 1st Party Data – this includes sign-up, social, and CRM data.

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Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 66
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