A Jargon Busting Guide to B2B Programmatic Advertising
Inbox Insight
DECEMBER 18, 2018
Click-Through Rate (CTR) – the % of users who were delivered an ad, and then clicked on that ad. Cost Per Action (CPA) – CPA can be referenced in a few different ways. Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. This is how publishers collect information on visitors to sell advertising.
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