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How D2C healthcare marketers can stay flexible in 2021

Liveintent

JUNE 15, 2021

Healthcare marketers, in particular, have a big opportunity to diversify their marketing mix to educate customers about new telehealth services and prove their value during tough financial times. “CPM, CPC, and CPAs are going to go up. It’s prime for performance marketing.

ROAS 62
ROAS Paid Search Agency Cost Per Thousand CPM 62
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Why ABM Is Your Small Team's Secret Weapon

Hubspot

JULY 15, 2020

Define your marketing mix and invest in the channels most likely to reach and engage your audience with the right messaging. When you ask marketers what being 'account-based' means, some jump to in-person events, direct mail, special sporting events, or dinners with high-value prospects — you name it. The resounding answer?

Demand Generation 91
Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91
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