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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

DECEMBER 18, 2018

Click-Through Rate (CTR) – the % of users who were delivered an ad, and then clicked on that ad. Cost Per Action (CPA) – CPA can be referenced in a few different ways. Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. Yield – a publisher’s income / return of investment.

Cost per Acquisition 54
Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54
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Online advertising glossary

Choozle

OCTOBER 22, 2018

Click-through rate (CTR): The action of clicking an ad and being taken to another web page via a hyperlink. Cost-per-acquisition(CPA): Uses algorithms to optimize for cost per action/acquisition. Cost-per-thousand (CPM): A marketing term used to denote the price of 1,000 advertisement impressions on one web page.

Advertisements 41
Advertisements Advertising Cost Per Click Cost Per Thousand 41
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