CPA CPC CPL Verticals 
Martech
MARCH 4, 2022
Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. Also known — by some, anyway — as “cost-per-action,” CPA can cover a range of activities, from buying something online, signing up for a newsletter, to downloading an app or an e-book. In short, CPA is a starting point.
Envy
FEBRUARY 13, 2021
It's an alternative metric to CPA. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. SaaS products are cloud-based tools and apps, and SaaS marketing knows the right tricks for this specific vertical. Cost Per Acquisition is the amount you spend to acquire a new lead or make a sale.
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