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Google Cookie Cutting: How You Can Prepare

BenchmarkONE

As Tina Moffett, Principal Analyst at Forrester , says, “marketers should revamp their first-party data models to gain better insights about their existing customers. Customers are becoming more privacy-conscious and are hesitant to share their information with every other brand. CRM and Marketing Automation To The Rescue.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. It’s not just that there are so many new ways to reach people. See it here. This recession is no different.