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Why Is Search…So…Darn…Hard!

Marketing Insider Group

This would not be effective or cost efficient. The search terms you use may not be the same terms the people in our target market are using when searching for our solutions. Generic terms have a higher likelihood of being used by a student, researcher, or other non-prospect as opposed to our branded or solution-specific keywords.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Thats quite a large number considering offline avenues you have at your disposal can often cost more than social media marketing, and offer fewer success metrics to prove return on investment.

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The Best Marketing Conferences of 2020

Marketing Insider Group

When you’re deciding on which conference to attend you need to consider what your main priorities are for attending the event and weigh this up against the combined cost of the conference, travel, and accommodation as well as the time you have available. SMX West & East. February 19-20 2020, San Jose, CA and November 11-12, NYC.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn).

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Best Practices for Technology Marketing

KEO Marketing

According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Another Forrester study concluded companies that excel in lead nurturing generated 50% more sales-ready leads at 33% lower cost per lead.

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How to Write Marketing Copy that Converts More Leads [Video]

Golden Spiral

And we'll, we'll do a couple of things here in case you're finding us on LinkedIn or YouTube and streaming this, let me tell you a little bit about who we are. And we specialize in the health tech space, those who are creating software or other technological solutions to improve healthcare. You don't need like SEM rush.