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What Is Conversion Rate Optimization Process: Five-Step Guide

Outgrow

Quantitative data analysis. Quantitative data analysis helps you understand how your visitors are reacting to your site or landing page. Qualitative data analysis. Quantitative data analysis is great to start with but it’s not enough to paint a clear picture. And this where Qualitative analysis comes in.

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? Multivariate Tests. A multivariate test is like an A/B/n test on steroids. Without running a multivariate test, you may have ignored headline 3 entirely.). The result? Multipage Tests.

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20 Conversion Optimization Tips for Zooming Past Your Competition

Unbounce

Checking your overall success metric first (winner, loser, inconclusive) and then moving to a more granular analysis of segments and secondary effects is common practice among CRO practitioners. Multivariate test. Multivariate test. Generally speaking, it seems like experts run about ten a/b tests for every multivariate test.