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PKM and the Organization - Pollard

Buzz Marketing for Technology

Most executives saw it as a means to speed up and reduce the cost of the back office, the same way the assembly line had reduced manufacturing times and costs. One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. This is the essence of PKM.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Disintermediation (3). Hard Data to Justify Your Marketing Automation Investment - Customer Experience Matrix , September 1, 2010 Summary: So you want some hard numbers to prove the value of marketing automation?