Remove Cost Remove Demand Generation Agencies Remove Jigsaw Remove Lead Management
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NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

Corporate marketers can build campaigns with multiple events, create landing pages, capture revenues and costs, distribute leads with complex routing rules, score leads on behaviors and salesperson ratings, and measure performance. The sponsoring vendor doesn’t see the lead names until the reseller enters them into the system.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? I’ve already mentioned IP-based visitor identification and JigSaw integration.

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Tags: marketing automation multi-language marketing lead management demand generation.

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DemandBase Creeps Up the Value Chain

Customer Experience Matrix

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. But they don’t intend to become a lead management system.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Adobe Experience Cloud Blog

I learned the right way fast, becoming a demand generation machine!). The problem with this kind of mindset is that more leads does not equal more deals. Don’t believe me- go check out terms like B2B Marketing, Marketing Automation, Lead Scoring and Demand Generation. Life was good. Don’t worry.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.