Cost CPL Demand SQO 
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JANUARY 18, 2023
Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary. No, but he could have been. that’s a problem.”
Bluetext
MAY 8, 2023
CAC (Customer Acquisition Cost) The cost of finding your next paying customer, the cold hard cash that got them through the door and signing on the dotted line. CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! CPL (Cost Per Lead) The cost of finding your next potentially viable lead.
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