Martech Advisor

NOVEMBER 25, 2019

So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts. 50% Decrease cost per acquisition. 42% Increase in revenue per customer.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Martech

MARCH 27, 2023

Consumer privacy is also a significant consideration. Bringing the outside in with marketing insights Marketing insights refer to the actionable knowledge gained from analyzing third-party marketing research from firms like Gartner, Forrester, Global Web Index, Kantar and Nielsen.

Paid Search Agency 26

Paid Search Agency Planning Budget Programs Marketing Budget Creation 26

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021). Source: Forrester , 2021). It can drastically increase your CTR and reduce your CPA.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52