Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. At Choozle, we see agencies and brands going direct to publishers to save a few dollars on the average cost per thousand impressions (CPM).

Advertising Agencies 84

Advertising Agencies Cost Per Thousand Advertisements Advertising 84

ClickZ

NOVEMBER 20, 2020

30-second summary: Television has gone through significant transformations since its invention in 1924. This World Television Day we reflect on some of the most curious TV-related metamorphoses over the decades. Ultimately, eMarketer predicts the reduction of Connected TV CPMs due to the significant surge of supply.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Choozle

SEPTEMBER 13, 2020

Traditionally, marketers often look at last year’s holiday trends to understand how to plan this year’s holiday advertising campaigns. As for the overall market, eMarketer predicts that there will be a 10.5 percent decline in total US retail sales this year during the holiday shopping season. Third-party data segment.

Advertisements 55

Advertisements Advertising Cost Per Thousand CPM 55

LiveRamp

OCTOBER 16, 2018

With addressable TV growing more than 20 percent per year, according to eMarketer , advertisers will need to adapt their TV strategies to how technology is changing consumer TV viewing habits. eMarketer found that, across generations, people spend 78.4 percent of their TV viewing time watching traditional television and 21.6

Advertising Agencies 40

Advertising Agencies Cost Per Thousand Advertisements Advertising 40

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. eMarketer ). eMarketer ). Internet ads now account for 21% of all advertising dollars, second only to television at 40%. ( e-Strategy Trends ). e-Strategy Trends ). e-Strategy Trends ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100