How to Run LinkedIn Ad Campaigns: A Beginner's Guide
Hubspot
FEBRUARY 2, 2017
The two options you have for any pay-per-click advertising are: Cost Per Click (CPC). Pay Per 1,000 Impressions (CPM). When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option. If so, CPM might be your best option.
Let's personalize your content