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How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

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So, you may end up with a bunch of “leads” that downloaded your guide but aren’t the people that end up buying your product/service. Cost per lead looks good. This lets you figure out who IS buying your product or service after engaging with your ad. Volume looks good.

ROI 52
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How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

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So, you may end up with a bunch of “leads” that downloaded your guide but aren’t the people that end up buying your product/service. Cost per lead looks good. This lets you figure out who IS buying your product or service after engaging with your ad. Volume looks good.

ROI 52
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How to Build a Paid Media Strategy in a Down Economy

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Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary. This is demand creation in its purest form, and it’ll help you create desire and interest for your product or category. Accelerate How can you move deals faster?

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Making Sense of Marketing Acronyms: Part 1

Bluetext

CAC (Customer Acquisition Cost) The cost of finding your next paying customer, the cold hard cash that got them through the door and signing on the dotted line. CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! The amount of money spent to show your product to 1,000 users on the other end.

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Everything You Need to Generate, Score, and Nurture Leads with Video

Vidyard

Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t? For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. Adding a pop-out form on a product feature video for a demo request.