Customer Experience Matrix

SEPTEMBER 1, 2010

higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3% Tags: marketing system ROI marketing automation businses case software selection demand generation. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). When measuring number of leads and cost per lead, marketing’s goals aren’t aligned with sales. Malcolm Friedberg , Principal, Left Brain Marketing. Kristin Hambelton , Sr Director of Marketing, Neolane.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. Could Facebook become a Lead Nurturing platform? Tags: Best. I like numbers. But Facebook? Sales Prospecting: Who’s Helping Your Sales Team? April 12, 2010. April 30, 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40