Customer Experience Matrix
SEPTEMBER 1, 2010
higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3% Statistics include: • 16.5% higher sales quota achievement and 7% higher win rates • 100% increase in deal size 3.
LeadSloth
JANUARY 12, 2010
Kevin Joyce , CMO, Market2Lead. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). When measuring number of leads and cost per lead, marketing’s goals aren’t aligned with sales. Malcolm Friedberg , Principal, Left Brain Marketing. Kristin Hambelton , Sr Director of Marketing, Neolane.
B2B Marketing Zone Posts
MAY 3, 2010
Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. Could Facebook become a Lead Nurturing platform? I like numbers. But Facebook?
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