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FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Some marketers see ROI on TikTok ? Google PPC ads still drive a solid cost per lead (CPL)? Using these tactics without regard for company dynamics and marketing maturity is reckless.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Smashmouth Marketing

MARCH 19, 2009

If you are here for a two paragraph good marketing tip, you're in the wrong place. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. It lead to me reposting the original article, and then to my responding to several questions by email asking me to elaborate. What is Lead Equity?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

If you are here for a two paragraph good marketing tip, you're in the wrong place. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. It lead to me reposting the original article, and then to my responding to several questions by email asking me to elaborate. What is Lead Equity?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100