Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. Quality leads. Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.)

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

NetLine

AUGUST 2, 2023

Are performance-based lead gen programs offered? Do they provide hyper-targeting and filtering so you only pay for leads meeting your specific criteria? As well as providing access to the largest content syndication network on the market, NetLine offers both self-service and managed B2B lead generation solutions.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

LeadSquared

APRIL 5, 2016

Generally, if you are generating leads for nurturing and converting them later, you would use lead gen goal, and if monetary transactions happen through your ads, then you would use transaction. Even if you are generating leads, and you have calculated how much money each lead means to you, you can define a transaction value.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52