How Size Matters in the Social Media ROI Debate
Convince & Convert
OCTOBER 12, 2010
CPC, eCPM, and CPS are your bread and butter. To make matters worse, mid-sized brands often have far less WOM reach, and a shallower pool of historical goodwill upon which to draw, so social media marketing has to be that much more imaginative and more targeted to deliver the virtuous circle that bigger brands might experience.
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