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The Power of Return On Marketing Investment Calculations

Online Marketing Institute

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. This most often occurs with software and electronics.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. This most often occurs with software and electronics.