article thumbnail

Bid Optimization Opportunities You May Be Missing

QuanticMind

You probably have figured out how much money you can spend and determined the CPC range that falls within your budget. Subsequently, marketers can increase the percentage of actual conversions by identifying specific keywords that clearly demonstrate intent — with the confidence to know that they will likely result in conversions.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.