Metadata
JULY 22, 2020
impressions, view time, CTR, CPC and CPL). On the other axis are the activities and tools that a marketer has to work with to apply to those tracks and programs. digital, email, events) and engage target accounts Test, learn and optimize toward what works So what’s missing? But what about opportunities, pipeline, and ROI?
Bluetext
MAY 8, 2023
CTR (Click-Through Rate) The percentage of people who take action and click the button you wanted them to click. LTV:CAC (Lifetime Value to Customer Acquisition Cost) Basically, the money you make from keeping a customer long-term divided by the cost of getting them onboard.
Single Grain
FEBRUARY 24, 2023
Achievements: Impactable helped BulkBookstore get 3-4X ROI by retargeting its customers and optimizing cold traffic to reduce cost per click with increased conversions.
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