Cost Per Click CPA CPM Lead Capture 
Choozle
AUGUST 20, 2019
CPC, CPA, CPM–is your head spinning with all these advertising acronyms? In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. But read our ones on CPC, or cost-per-click , and CPM, a.k.a. cost per mille ,next.). More on CPM.
LeadSquared
APRIL 5, 2016
How is the goal of lead capturing and transaction based, different? Generally, if you are generating leads for nurturing and converting them later, you would use lead gen goal, and if monetary transactions happen through your ads, then you would use transaction. Check the approximate CPC for your keyword.
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