How to Promote Your Content Using Paid, Earned & Owned Media
Hubspot
AUGUST 13, 2014
The result of outreach can lead to something as simple as a social share, a direct or indirect endorsement on a blog, or full-on collaboration with a project or campaign. Bylines cost nothing, but it takes time to research the media and pitch them why a brand’s executive should write for them. Syndication. Content Distribution.
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