Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021). Second-party Intent Data. Second-party intent data is collected by another company and then purchased by you.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Image: Versions of the SiriusDecisions Demand Waterfall.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Single Grain

JUNE 30, 2022

Under the guidance of founder Eric Siu, the pay-per-click management team at Single Grain offers industry-leading skills and expertise to offer maximum ROI from your programmatic advertising campaigns. As a Google Premier Partner, Single Grain has years of experience running successful Google Ads campaigns across nearly every industry.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52