Hubspot

JULY 15, 2020

Account Engagement is a first-party measure of which accounts are engaging with a business through activities such as email clicks, digital advertising impressions, website visits, webinar registrations, physical events attendance, blog post reads, and online product demos. This will look like CTR, CPM, CPA, CTOR, etc. Go digital.

Demand Generation 95

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 95

Albacross

NOVEMBER 4, 2021

With the ease of COVID-19, people are starting to work back in the office and more off-line sales activities are coming back – events, fairs, and face-to-face sales meetings. Source: Forrester , 2021). Source: Forrester , 2021). It can drastically increase your CTR and reduce your CPA. What kind of year will 2022 be?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Terminus

MAY 8, 2020

With ABM, your team can better identify ideal future customers that are looking for your solution by using behavioral data. Numbers a CRO Will Love: According to a commissioned study conducted by Forrester Consulting on the Total Economic Impact of Terminus, a sample set of Terminus customers reported 60% more meetings scheduled by SDRs.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Strategy 8: Webinars and Virtual Events Webinars and virtual events offer significant benefits for B2B lead generation.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52